SIMPLECRM
Customize SimpleCRM

Simple when you want it.
Enterprise when you need it.

Start with the simplicity of SimpleCRM, then extend it around your organization with custom workflows, integrations, data migration and connections to ERP and other business systems.

How SimpleCRM Extends

As simple — or as feature-rich — as you need.

Start with SimpleCRM and take it as far as your organization requires. ATRI can add features, customize workflows and functionality, and connect SimpleCRM with the systems, data and customer-facing processes that run your business.

Your Organization
  • ERP
  • Internal Processes
  • Business Processes
  • Internal Workflows
  • Organizational Alignment
  • Databases & Data
  • Other Business Systems
SimpleCRM
+ Custom Features
Your Enterprise CRM
Your Customers
  • Customer Communications
  • Sales & Service Activities
  • Reports & Insights
  • Customer Touchpoints
Value Proposition

Keep the simplicity. Add what your business needs.

Enterprise requirements should not force complexity into the standard SimpleCRM product. ATRI can extend and integrate SimpleCRM around the customer’s operating environment while preserving a simple user experience.

Integrate

Connect SimpleCRM to ERP and other business systems.

Adapt

Extend workflows, data structures and business logic around customer requirements.

Migrate

Bring existing customer and business data into SimpleCRM.

Scale

Support larger teams, business units and enterprise operating requirements.

Enterprise Capabilities

Enterprise capability without enterprise clutter.

ERP Integration

Connect SimpleCRM with ERP and related business systems so customer and commercial information can flow where it is needed.

Custom Workflows

Adapt SimpleCRM around organization-specific sales, service and operating processes.

Data Migration

Move customer, contact, opportunity and related business data from existing systems into SimpleCRM.

System Integrations

Connect SimpleCRM to other internal or external platforms through customer-specific integrations.

Custom Fields & Data Structures

Extend the information model where business requirements genuinely require it.

Business Unit / Team Configuration

Support organization-specific structures, teams and operating models without making the standard product more complicated for everyone.

Services + Product

More than software customization.

ATRI can combine SimpleCRM with engineering and integration services to deliver a customer-specific solution around existing systems, workflows and data.

Solution Design

Define how SimpleCRM should fit into the customer’s operating environment.

Integration

Connect ERP, business systems, data sources and external services.

Implementation

Configure, migrate and deploy the solution around customer requirements.

Ongoing Evolution

Continue adapting the solution as business processes, integrations and scale change.

Example Paths

What customization can look like.

SimpleCRM + ERP

Connect customer, order or account information between SimpleCRM and the customer’s ERP environment.

SimpleCRM + Existing Data

Migrate customer, prospect and opportunity records from legacy CRM systems, spreadsheets or databases.

SimpleCRM + Custom Workflow

Adapt the standard workflow around the customer’s approval, qualification, account-management or service process.

SimpleCRM + Other Business Systems

Connect SimpleCRM to customer-specific platforms or services where required.

These are examples of customization paths ATRI can build, not a list of connectors available today.

The SimpleCRM Principle

Do not make everyone pay for complexity they do not need.

The standard SimpleCRM product stays focused and easy to use. Enterprise complexity is added only where a customer’s requirements justify it.

How An Engagement Works

Start simple. Extend where it creates value.

1
Start

Begin with the standard SimpleCRM foundation.

2
Define

Identify the workflows, integrations and data requirements that matter.

3
Build

ATRI configures, integrates and extends SimpleCRM around those requirements.

4
Evolve

Continue adapting the solution as the business changes.

Customize SimpleCRM

Build the CRM your organization actually needs.

Start with SimpleCRM. Add enterprise workflows, integrations and services only where they create value.